Leverage your Website and Business using Powerful Content
How to Create Powerful Content, Make your Words Sell
Do you love making money? Who doesn’t? Then you’d better increase your sales by creating a website for your business.
Based on my strong intuition, your business can make a lot more money than it used to be when you launch your own business-related website. Why? People these days can’t live without accessing the internet. The internet is comparable to that of a cellphone. You feel that you are lacking something when you don’t have it. I apologize if I haven’t presented you some sort of statistics. But even if I don’t refer to statistical figures, what I said is definitely true.
Take advantage of the situation. Use the internet as your primary tool for marketing ads and campaigns. People will know about your products and services. Load everything into your website and make your company’s existence known. But how do we get started?
The first thing to do is create your website. Get a domain, a host server and hire a web designer. A website is not everything about designs and graphics. Content also matters. Sure, you have created a very unique design for your website, one that is very astonishing and makes someone say, “Hey, that’s really a monster of graphics. Can a human do that?”
But as your visitor clicks on your site and reads the content, he just left. Popped like a bubble. Gone. What’s wrong with your website? I can think of only one answer. Your content sucks. Definitely. Big time. And the one who left has thoughts of, “A grade one pupil writes better than the one who made that loser site.”
Signs of an Epic Fail Content
- Poor grammar
- Wrong choice of words
- Bad spelling
- Punctuation marks
- Topic off track
- Boring delivery
Hey, don’t point at me if I seem to use the punctuation marks in a wrong way. Or if I place a period even if the sentence doesn’t convey a complete thought. Or if I have problems using “the” articles. Don’t even think that I have no right to teach or lecture you in terms of web content writing. It’s my writing style. I don’t follow any formal writing styles. That would be boring and too stiff for me. I’m sure you won’t even notice my few grammatical errors because you enjoy reading what I write. I know for myself that all people enjoy reading my content. Okay. Maybe not all people, maybe some.
authors of one of my most favorite web content writing books, Ann Handley and CC Chapman.
Tips on Creating Powerful Content
Fixing the Grammar
Now, let’s go back at the topic. Your content is nothing if you have poor grammar. People get irritated when they spot errors on simple subject-verb agreement. I can tell your readers’ thoughts, “I can write better than this.” You see, they gain that superiority attitude when they read an awful content. Fix your grammatical errors! Go back to English elementary 1! What I mean is, go and review a little about subject-verb agreement. Even if you’re not a great storyteller, your content will look fine if you have flawless grammar.
On words, spelling and punctuation marks
Be careful with regards to choice of words. You see, when constructing statements, some words don’t sound right. Read your content again and again. You might see some alien words that need not belong in your content.
Spell wisely. Don’t get confused with words like lose, lost, loss, loose, compliment, and complement. You know what I mean. Readers will laugh at you. I experienced that. And it’s embarrassing. Although I’ve learned my lesson already, I wouldn’t want to repeat such mistakes anymore.
Be smart on how to use punctuation marks. Don’t confuse your readers. A misplacement of a comma in a sentence might hold a different meaning.
Deliver on the Right Track
I suggest you create content which is not boring. Too formal and stiff writing styles will be a good substitute for your readers’ bedtime melodies. Get fun and creative. Remember that you have several types of audiences in the web. The old, adults, teens and even kids. Be engaging. As much as possible, use a conversational tone of writing. With that, you can make your readers awake until the very end. However, don’t get astray. Just write what you need to write. Don’t get off topic. The readers will raise an eyebrow at you.
Great Content Served, How to Make it Viral
Viral means to get spread, to make known. Though you have written a very great content, no single soul has read your work. Why? Because you just stand still. You have to do something.
The main ingredient for a content to go viral is the content itself. Write it so well that people will not resist reading it. Here are additional steps to make it viral.
Get Connected
Do you have social media accounts? Encourage your friends to visit your website so that they may be able to read your content. Don’t be shy to ask a little favor from your friends. It’s for the sake of your business.
Help People
If you have seen someone looking for a particular content which you have in your website, lead them at your website. Tell him or her that you have what they need. Hooray! A new visitor!
Publicize
Brag or flag about your website in several social media advertising sites. Spread links in a modest way. It’s free to shout. Just don’t spam. Be SEO friendly and don’t make enemies with Google’s SEO checkers.
Create a Signature
Make your content rise from the crowd by adding something different to it. Maybe you can add a spoof or an internet meme along with your content. People love funny stuff. It’s not bad to make other people laugh at times.
You see, making a content go viral is not an overnight success. Well, it can be overnight if you hire some SEO specialists. They know how to deal with the web. But if you want to do it yourself, then be patient and diligent.
Celine Bernadette Francisco loves life to the fullest. She has a passion for writing and personal development. Celine is a registered nurse, freelance writer, content marketer, educator, and chief content officer at an online procurement company. Celine continues to strive for excellence by training other web content writers and colleagues to establish their online careers and businesses.
